Facebook Marketing Strategies

There are over 800 million people using Facebook. Today, Facebook is more than just a way to hook up with friends and relatives. It is an essential tool for the online business owner.
The first stage for Facebook marketing is to create a brand page for your business. Make certain your 'wall' (the section where you upload information) includes only appropriate information and be respectful when reply or comment on another person's post. Remember that whatever you post and send into cyberspace, it can stay there forever.

1. Facebook Advertising
The good thing with Facebook advertising is that you can customise your ads so they show up to particular groups or segments of people. This is based on the information contained within their profile or based on gender, location, or personal preferences.
There are two primary types of display ads types on Facebook.
'Impression based' Facebook advertising is where your ad is counted as an impression each time it is shown on a user's screen. This method of advertising on Facebook is normally used by companies who are running many different ad combinations.
'Cost-per-click' or CPC Facebook advertising is when you are only charged when users actually clicks on your ad. This is a good way to start with Facebook marketing as you can control how much you spend each day so that you do not over-spend on your budget.
2. Promoted Posts
Promoted posts is a sponsored story that shows up in the newsfeed of all your fans and are visible to their friends as well. It is seen by more people than a regular post, so be sure that when you do choose to promote a post, that it has strong and engaging message.
3. Facebook Apps
There are many Facebook marketing tools and you can have upto twelve apps on your branded page. The first four apps are shown by default, the first one being the photo app.It's important to optimize the apps you install and move them around regularly with new offers or promotions. The image displayed in your app box is like a small advertisement, so make sure that it displays your offer appropriately.
4. Have a Facebook 'Like Box' On Your Website
One of the simplest Facebook marketing strategies to generate traffic to your Facebook Page is to showcase it on your website or blog. A "Like Box" will make's very easy for your visitors to 'like' your page without ever leaving your website. They will then see all the messages that you post on Facebook on their newsfeed.
5. Use More Images
Photos on Facebook can generate over 50% more likes than the average post. Use images, quotes, stats, infographics, or anything you think will grab the attention of your target audience. Remember that the majority of your posts should include images!

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