Facebook isn't a secret money pile just waiting to be found, but it can
be a reliable source of extra income with some work and a clever
approach. Read the steps below to learn how to make money using
Facebook.
Make great posts. The foundation of any successful
plan to make money with social media is good content, and lots of it. On
Facebook, that means a stream of interesting links, images, and updates
every day.
- Search for a niche and fill it with quality content. It doesn't have
to be a niche nobody else is filling, but it should be specific enough
that it's clear to the casual observer. For example, maybe you'll post
content for cat lovers, mothers, or people with a certain political
affiliation. If you plan to market a product with your account, be sure
to link the product to your posts in some way.
- Consider opening up another Facebook account and keeping it separate
from your personal account. Use this account for your posts, and link
them on your personal Facebook account to let people know about them.
Depending on the approaches you use, you might even consider using
multiple extra accounts.
- Give it time. Let your account build up interest over time by continuing to provide fresh and relevant content every day.
2
Make a commitment to earn.
The only way to reliably make money using Facebook is through
persistent work. Like any job, setting a schedule and sticking to it is
the key.
- Organize. Whatever strategy you plan to pursue, you'll probably have
to take care of several things every day to make it work for you. Plan
out the order and times you'll do them in advance.
- Saturate your market. Making money with Facebook is more of a
numbers game than anything else. Since marketing on Facebook costs
nothing except time, you can market as much as you want – even to a
point that would be prohibitively expensive any other way – and let the
percentages and statistics work their magic one penny at a time.
- Add aggressively. One of the best ways to increase the number of
people looking at your page is to simply add people as friends as often
as you can. Most won't accept, but some will.
Making Money Through Affiliate Advertising
1
Find an affiliate program.
Affiliate programs provide you with a unique ID and marketing
materials, and then pay you a commission based on how much business you
generate.
- Most websites you've heard of offer such a program. Since there's no
cost to the site for letting you do this, practically anybody can
become an affiliate for as many sites as they want.
- Start with well-known brands. Amazon offers a competitive affiliate
program that pays a percentage of any purchase a person makes after
clicking through from your post, even if it's not anything you
advertised. Apple's iTunes program has an affiliate program as well.
- Add in smaller programs. Though less likely to generate money on a
given day, you can diversify and gradually increase your affiliate
revenue by offering a wide range of advertising services to many
different businesses.
2
Sign up. Once you've
decided to market a company as an affiliate, search the company's site
and fill out the required forms. This should always be free, and usually
only takes a few minutes.
- Don't ever pay to become an affiliate.
3
Add accounts. Make a
Facebook account for each affiliate program or group of programs you
sign up for. This allows people to follow your pages based on the things
they're interested in, rather than having to sign up for one page full
of all different kinds of ads.
- As mentioned previously, you can use your primary account to repost
things from the other accounts periodically, exposing those pages to the
audience you've built.
4
Promote your programs.
Make posts for each of them daily, and maintain your accounts
fastidiously. With luck, and a good central account with a lot of
followers, your affiliate accounts will begin to get followers as well.
Whenever anyone clicks your posts and buys something from one of your
affiliates, you earn money.
Making Money With an E-book
1
Write an e-book.
E-books are just book-format publications that are distributed
electronically, rather than printed on paper. Because there's basically
no cost to publish an e-book, pretty much anybody with an idea can do
it.
- Take it easy on yourself. Unlike a paper-and-ink book, your e-book
doesn't have to be any particular number of pages. In fact, most e-books
that are written to generate income are more like e-pamphlets than
whole books.
- Choose a subject that will generate interest. Nonfiction is almost
always a better choice than fiction. Oddly enough, e-books that tell
people how to make money selling e-books are a popular option, and they
apparently sell enough to at least offset the trouble of writing them.
- Write in an area where you can claim some kind of authority. It'll
add cachet to your book. You don't need to show credentials, but you
should write about something you're better at than the average Joe.
2
Pick a publishing option. There are a few free ways to get your e-book published.
- The most basic option is to save the book as a PDF file, and lock it
with a password that you send to people who buy your book. Once the
password is out there, anyone with the password can open the book.
- Createspace
is an Amazon.com service that allows you to publish e-books for free on
the Amazon website. It offers better usage protection than the PDF
method, but can't be directly distributed from anywhere other than
Amazon's website. Createspace also has a number of paid services and
options available. To maximize your Facebook profit, avoid using them.
- ReaderWorks is a program that easily formats and published e-books
in Microsoft Reader format, one of the most common e-book formats on the
web. The Basic version of the program doesn't offer any security, but
it's free and easy to learn. There's a paid version of ReaderWorks that
adds digital rights management (DRM) protection. Only opt in for the
paid version if you're going to be making a lot of books with it.
3
Get your e-book online. Createspace will post your book automatically. If you published it on your own computer, you can sell it a few different ways:
- Amazon will let you upload and sell your e-book as a Kindle book for
free. (Kindle is the brand name of Amazon's popular e-reader product
line.) This option is called Kindle Direct Publishing, or KDP.
- On the plus side, KDP is fast and very flexible. You can publish
your book in about 5 minutes, and set sale royalties for yourself as
high as 70% (with Amazon taking the other 30%).
- On the other hand, KDP does not publish your book for download
outside of the Kindle marketplace. Readers who don't use Kindle won't be
able to browse and purchase your book.
- eBay
will let you list items for sale at a set price. By offering a stock of
“copies” of your e-book available for purchase on eBay, you can turn
the venerable auction site into a de facto bookselling hub.
- The advantage of eBay is its simplicity. Anyone with access to the
site can potentially purchase a copy of your book – no special gadgets
or software required.
- The downside is the cost. eBay sets fees for just about everything;
they only get worse when you set a fixed price point for purchases. Some
of the fees are percentages, but others are flat, which can really bite
into your profit margin if you're not careful.
4
Sell your e-book on Facebook.
If you were wise and wrote a book that caters to the audience you've
been building up with your primary account, you've got a receptive,
ready-made audience for your sales pitch.
- Advertise it several times a day, both blatantly and at the end of
other posts. Be creative and try to engage your readers. Get them
excited about reading your book.
- If you have other accounts (such as affiliate accounts), advertise your book there, too.
- Always provide a link for readers to click to visit the page where they can purchase your book.
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