Secrets to Choose a Business Name That Sells

A rose when called by any other name would smell just as sweet, right? But does this logic apply to business names? Let's see.
Now that you have started your company and you need to choose a business name, and it involves taking certain things into consideration. Remember, your company's image in people's mind will be formed by the name that you choose. Let us take a look into all the factors that you need to consider, one by one.


First and foremost, when are in the process to name your company, choose one that is easy to recall. People for example, easily remember "Microsoft" and "Apple", isn't it? Your business name should also be memorable and not a tongue twister.

Make sure that you are getting opinions from friends and f
amily. Ask them for their honest views. Get to know from them if they have any suggestions and if they do have, get a business name from them. What is the harm? After all you needn't pay them as in the case of a business naming service.
A key point here is to cross out all the names that sound similar to other businesses from your list for you run the risk of getting into copyright or trademark legal battles. There are scores of names to choose from and it is not worth taking the risk.
One more important aspect that you need to remember is the fact that we live in the day and age of the Internet. Your business' name should be Internet -savvy. You should be able to register the online source of your business with the name. Remember, there is tough competition for getting domain names of choice. So, it makes sense that you check for the availability of a particular domain name before you choose a business name.
Another crucial thing to be considered is that your name should be such that it does not get dated. There could be some names that may not be relevant thirty or fifty years down the line, you see. The business name needs to grow along the business.

Continuing with the point, the business name that you choose or get from a business naming service should be such that it allows your company to grow. For example, don't opt for a name such as "New York Traders", since your business will always be perceived to one whose spread is limited to the city.

One good option would be to go in for personal names. "Dell Computers" is a famous example before you. Ultimately though, it is your choice. Make sure though, that you are taking into consideration all the above factors, for it will help you create a business name.