Barcelona unveil unique new sponsorship deal with Intel logo INSIDE their shirts.
Barcelona have signed up with technology giant Intel, who will have their logo in an unusual place - on the inside of Messi and Co's shirts.The computer chip firm has signed a partnership with the Catalan giants to be the club's official technology partner, with the 'Intel inside' logo becoming the first-ever placement inside the clubs' shirts.
Spain stars Carles Puyol and Gerard Pique showed off the new shirts at a launch event, along with Barcelona president Sandro Rosell.
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