I got my Standard
Trust Bank Account in 2003 (now UBA)
For the larger part of the last
decade, UBA has been the most loved bank in Nigeria. It is fact also, that most
of us – most people, who got UBA accounts, did so without any form of
marketing. We walked in with our feet, got our forms and joined the queue at
the customer service desk.
The allure of UBA was easy. The brand
was slick, cool and the service was fantastic and with the slick ATM card, wao”
it was heaven. Most people who got UBA accounts did because it was cool – it
was almost like being associated with the UBA brand made one cool in extension.
All the cool kids in school then had UBA accounts and brand loyal folks like me
endured hundreds of “why don’t you have a UBA account?” type questions.
But all that,
is dead. Dead and gone. At the peak of its brand might, UBA
was like a new wife – it was the perfect and honest thing to do, it could do no
wrong. Any complaints about poor service were done in hushed tones. But not anymore.
Rumours of poor services started slowly, hush hush, and then gathered strength
when influential customers found the will to complain publicly. Then came the
internet banking crashes (which are still going on). Almost overnight, almost
every mention of UBA on social media was in relation to some form of bad
service. The mystique of infallibility, built on brilliant service is gone e.g.
http://www.nairaland.com/104490/beware-uba-worst-bank-nigeria/3
